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The Belfry Hotel & Resort – Brabazon Bar

The Belfry Brabazon Bar Elliott Group
  • Client
    The Belfry
  • Location
    Sutton Coldfield
  • Value
    €29,500,000

The Belfry, an award-winning hotel and resort renowned for its luxury accommodations and world-class golf courses, is undergoing an extensive expansion and refurbishment project. This iconic resort, known for hosting prestigious events like The Ryder Cup and the British Masters, features over 300 luxury bedrooms, restaurants, bars, event and meeting spaces, and a leisure club & spa.

Brabazon Bar and Reception Lobby

Brabazon Bar and Reception Lobby The Brabazon Bar, the busiest bar in The Belfry Hotel complex, features an open-plan design leading off the main reception lobby. Originally, the bar was sunken into the floor with seating areas arranged around it in a gallery style. The hotel, dating back to the 1960s, has always been a centre of quiet luxury set within the Manor grounds and woodlands.

The concept for the bar and lobby was to embrace the natural landscape outside, using earthy colours, wildlife patterns, and soft textures. The materials for the furniture and wallpaper were carefully selected to create a tactile and comfortable experience. The design avoided harsh lines, favouring gentle flowing patterns on the carpet and a circular bar as the centrepiece. It was crucial to ensure impeccable finishes on all materials, with patterns needing to align precisely for a high-quality aesthetic. The refurbishment of the Brabazon Bar was executed while the bar remained operational 16 hours per day, 7 days a week.

Our Project Manager worked closely with hotel staff, particularly bar staff, to understand the nightly clientele. Tasks were scheduled to minimise disruption, with noisy work planned when live bands played to mask the sound. All noisy work was completed by 2 AM. A system was developed to partition sections of the bar and reception areas based on expected guests and events. Each area was completed overnight and handed back to the hotel for use the following morning.

The team adhered to a ‘zero snag’ plan, ensuring each section was snag-free upon handover to maintain operational integrity.

 

  • Scale
    300+ Bedrooms, Grill & Leisure Facilities
  • Client
    Cedar Capital Partners

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  • Scale
    300+ Bedrooms, Grill & Leisure Facilities
  • Client
    Cedar Capital Partners